How to Start a Swimwear Line, That Lasts
At Bali Swim we have worked with hundreds of designers and brands to kickstart their swimwear lines – or to develop them further. They have come in all shapes and sizes, targeting many different markets, and with very different styles. This wide range of experience, designers and brands has taught us a lot. But not only that. Watching them succeed and return to us (and unfortunately sometimes fail, and not return) has revealed so much – about what makes them last. There is a clear new wave of entrepreneurial swimwear businesses and independent designers that are turning the industry on it’s head. They start without the backing of huge investors/corporations. They build a following through creativity, and not with massive marketing budgets. They do so, and succeed. The points below are what we’ve learnt from just those businesses; what we know from our own operations – plus a few of the checklist kind. Understand Your Motivations This is potentially the most important factor...